Spongeworthy!

A headline flashed on AOL says the Today contraceptive sponge is coming back on the market.

My first thought: are they going to refer to that Seinfeld episode?

Second paragraph of the article:

The sponge gained pop culture status when the TV show character Elaine of "Seinfeld" hoarded sponges after they went off the market, devoting them only to men she deemed "spongeworthy."

Yep.