A word of advice for the NBA

Some standard advice in the world of marketing, so basic that it's not newsworthy: Tailor your product to the target market. Your network sitcom isn't likely to get laughs from jokes that require a detailed knowledge of the Franco-Prussian War to understand.

But the article here states this basic marketing principle and makes it controversial, by saying that the style of inner city street ball is going to turn off the largely white NBA fans.

If the author of the column were white, he would likely have already been hounded out of his job with cries of racism. But since he is not, he is able to bring this issue up for discussion. It's certainly a unique perspective on the subject.