I do appreciate this recent McDonald's commercial:
Hey, guy from work I don't really know!
Guess we have to be polite and talk, but I just want to go eat breakfast.
I'll act like I'm late.
However, I don't like the billboard advertisement for McDonald's coffee:
Let us add the cream and sugar.
That's not something I consider a selling point. One of the things that stood out when I first went to Starbucks was the small table with cream, sugar, plus shakers of cinnamon, nutmeg, vanilla, and cocoa. Allowing me to flavor my coffee as I like is a strong selling point.