In one episode of the Colbert Report on Comedy Central, Stephen Colbert used his (made-up? real?) gaming past as part of one his commentaries. Not surprisingly, he
Buttons seen throughout Gen Con featured the URL in the link above, where Peter Adkison, Gen Con owner and former head of Wizards of the Coast, states his desire to be Stephen Colbert's new gamer friend. He has a video resume highlighting just what an awesome gamer friend he would be.
The whole site is a humorous way of promoting the various Gen Con conventions.