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Thursday, March 09, 2006

Tuned up Taste?

I vaguely remember spotting those words decorating my latest purchased 2 liter of Diet Mountain Dew. Then I tried it. Something was clearly different. Yes, they actually changed the taste of the soda. To me, it tastes more like Mello Yello.

May I point out that when both Mountain Dew and Mello Yello are available, I don't choose to buy Mello Yello?

Just remember: New Coke succeeded at making Coke taste more like Pepsi, but despite the Pepsi Challenge, people weren't interested in drinking a different-tasting beverage. (Or, if you're a conspiracy theorist, New Coke succeeded in allowing Coke to swap from sugar to corn syrup, with no one noticing.)

I can always buy other sodas. Hopefully, Code Red Diet Mountain Dew isn't being altered.


Thanks to Afterglide, here are some suggestions on what you can do to restore Diet Mountain Dew:

1. Phone Pepsico customer service at (800) 433-2652 to register your preference for the original formula.
2. Sign the petition.
3. Boycott all Pepsico products other than the classic Diet Dew.

**UPDATE 2**

The reason for the different taste? The sweetener has gone from aspartame to a combination of aspartame, acesulfame potassium, and sucralose. That's a similar approach to the various Diet Coke and Diet Pepsi variants that have been released (and not to a lot of success, right?).


At 9:48 AM, Blogger Dave Justus said...

Diet Mountain Dew is so foul that any change would be an improvement.

At 1:31 AM, Blogger Jeremy said...

Tsk, bite your tongue Dave Justus. Though you are entitled to your opinion, of course. Personally, I loved the original formula. It's my life blood, my fuel, my muse, my...well you get the picture. I like it. A lot. And I hate the new flavor. Also a lot. So much so that I started an info site at FightForFlavor.com and online petition to convince PepsiCo to change the flavor back or introduce a separate "classic" version of Diet Mountain Dew. Tuned Up Taste is screwed up taste!

At 2:07 AM, Blogger Greg said...

Dave, I respect your political insights, but you are wrong there. There was nothing wrong with the taste of Diet Mountain Dew. Granted, Mountain Dew tasted a lot better, but the ratio of calories to taste was far too high.

I'm glad to see someone has started a petition. The Mountain Dew website didn't even mention this change!

At 2:49 PM, Blogger Dave Justus said...

I am a huge fan of Mountain Dew, but anyone who drinks the Diet version has extremely questionable taste.

There are Diet Sodas I enjoy, I prefer Diet Coke to Coke for example. Diet Mountain Dew though is disgusting swill and should be outlawed. Anyone who says differently has probably drank too much of the stuff and suffered brain damage as a result.

At 12:28 PM, Blogger Buffalobutt said...

OK, so I am a bit slow, but I think I have been drinking left over stock of old diet Dew for the last month.....because just this week I got some of the new stuff. After thinking it was wayyyyy to sweet, the next thing I noticed was every time I drank it, I got nasty gut burn. I am very disappointed, and may have to do like Elaine on Seinfeld (the sponge episode) and stockpile the old stuff.......

At 1:47 PM, Blogger Poposhka said...

I dunno... i like the new dew. and i've been addicted to diet dew since the union blockade. I think y'alls are a bunch of whiners.

well it's a bit too sweet maybe, not as refreshing as the old dew.


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